泸州老窖：38°国窖1573已成为百亿级大单品，将持续加强低度国窖推广

Core Viewpoint - Luzhou Laojiao has successfully developed its 38° Guojiao 1573 into a billion-level product, and the company plans to continue promoting lower-alcohol versions of Guojiao 1573 in the national market [1] Company Strategy - The management highlighted the popularity of 38° Guojiao 1573 due to its excellent quality and taste, which has garnered significant consumer favor [1] - The company aims to adapt to the evolving consumer preferences by developing lower-alcohol products and introducing new drinking methods such as ice drinks and cocktails [1] Industry Trends - The white liquor industry is shifting towards "quality enhancement, brand influence, cultural expression, and value creation," with younger consumers favoring personalized, lower-alcohol, and more enjoyable drinking experiences [1] - The trend of lower alcohol content is seen as a future development direction for the industry, aligning with the changing consumption patterns of the market [1]