手机出货受阻，小米要在印度进军更多领域？

Core Insights - Xiaomi aims to expand beyond smartphones in India, targeting segments like tablets, wearables, TVs, and eventually home appliances, to create a comprehensive ecosystem brand rather than just a smartphone company [1][2] - The company reported a 30% revenue growth and over 35% profit growth in the last quarter, but faces challenges as many product categories are experiencing a slowdown in sales [2][3] Market Position and Strategy - Xiaomi's market share in India has significantly declined, dropping to 9.6% with a year-on-year shipment decrease of 23.5%, ranking fifth in the market [2][5] - The brand's reliance on a "value-for-money" strategy has led to a perception of being a low-end brand, which has hindered its appeal in the high-end smartphone market [3][6] Competitive Landscape - Competitors like Vivo and Samsung have gained market share, with Vivo leading at 16.5% and Samsung at 12.9% in Q2 2024 [5] - Xiaomi's challenges include inventory issues and regulatory scrutiny, which have affected its ability to launch new products in India [6][7] Regulatory and Investment Challenges - Xiaomi has faced legal challenges from Apple and Samsung regarding marketing practices, and regulatory scrutiny from the Indian government, which has frozen significant funds [6][7] - The contribution of Xiaomi's Indian operations to the parent company's revenue has drastically decreased from 45% in 2018 to single digits by 2025, indicating a loss of market attractiveness [7]