i茅台占直销收入比例下降贵州茅台副总经理蒋焰：将提升产品运营、用户运营、数据运营能力

Core Viewpoint - Guizhou Moutai held a performance briefing for the first half of 2025, addressing investor concerns regarding the iMoutai platform's revenue growth and its declining share of direct sales revenue [1] Group 1: iMoutai Performance - iMoutai's revenue increased by 4.98% year-on-year in the first half of 2025, but its share of direct sales revenue decreased by 3.5 percentage points to 26.89% [1] - The company views iMoutai as a crucial part of its "4+6" channel ecosystem and has been optimizing its product placement strategy in response to market dynamics [1] Group 2: Future Strategies - The company plans to continue refining the operational model, product deployment strategies, and marketing approaches for the iMoutai platform to enhance its performance [1]