私域电商核心名词全解：助你从入门到精通

Core Insights - The article emphasizes the importance of understanding and applying core concepts in private domain e-commerce for sustainable growth [1][22] Summary by Categories Private Domain Traffic - Private domain traffic refers to user assets that brands or individuals can freely reach and repeatedly operate, with common channels including WeChat ecosystem (Moments, WeChat groups, WeChat Work), mini-programs, and official accounts. It highlights controllability and long-term retention compared to public domain traffic [2] User Operations - User operations involve refined management and services throughout the user lifecycle, enhancing user activity, retention, and repurchase rates through tagging, segmentation, and personalized outreach [4] Community Operations - Community operations focus on building high-frequency interactions between brands and users primarily through WeChat groups or social circles, utilizing strategies like event planning, content sharing, point systems, and viral marketing [6] Refined Tagging - Refined tagging employs multi-dimensional user profiles (such as purchase frequency, average order value, and interest preferences) to achieve precise segmentation and personalized recommendations, serving as a core technical method in private domain e-commerce [8] Viral Growth - Viral growth leverages user relationship chains for expansion, employing tactics like reward-based friend invitations, group buying, and price-cutting assistance. This approach not only attracts new users but also boosts the activity of existing users [10] Transaction Conversion - Transaction conversion refers to the entire process from user attention to purchase. Private domain e-commerce emphasizes "low cost and high conversion" through community interactions, personalized recommendations, and live-stream selling [12] Repurchase Rate - The repurchase rate measures the proportion of users who make repeat purchases within a certain timeframe, serving as one of the core indicators of private domain operations. A high repurchase rate indicates the increasing value of private domain assets [14] User Lifetime Value (LTV) - User lifetime value (LTV) represents the total value a user generates for a brand throughout their lifecycle. The ultimate goal of private domain operations is to enhance LTV through continuous engagement [16] WeChat Enterprise Operations - WeChat Work has become a core tool for private domain operations due to its official endorsement and open interfaces, enabling customer management, data retention, and conversion tracking [18] Private Domain Matrix - The concept of a private domain matrix is introduced, although specific details are not provided in the text [20] Conclusion - Private domain e-commerce is not an elusive "traffic myth" but a practical process built on a clear set of concepts and methodologies. Understanding these core terms is essential for constructing a private domain system and identifying growth opportunities. The company, QuKu Network, aims to provide solutions for merchants, from traffic acquisition and user retention to operational conversion and repurchase enhancement, helping brands effectively utilize private domains for sustainable growth [22]