KWEICHOW MOUTAI(SH:600519) Xin Hua Wang·2025-09-12 09:20Core Insights - The article discusses the recent market research conducted by Moutai Group in various regions, focusing on the current market conditions and opportunities for sustainable high-quality development [1][2][3] Group 1: Market Research and Analysis - Moutai Group's management, including Vice President Wang Li, conducted market research in East China, Southwest, and Northeast regions, engaging with over 200 channel partners to analyze the current market situation and strategize for future challenges [1][2] - The meetings highlighted the importance of understanding consumer behavior, particularly the shift towards rational consumption and value for money, as the liquor industry enters a new adjustment phase [3][4] Group 2: Strategic Direction and Transformation - The company emphasized the need to maintain strategic focus and adapt to market changes, leveraging its historical resilience to navigate industry cycles [4] - Moutai is implementing a transformation strategy that shifts from product-oriented to scenario-oriented approaches, aiming to enhance consumer trust and emotional engagement [4][5] Group 3: Cultural Experience and Marketing - Moutai cultural experience centers are identified as crucial for promoting the brand and facilitating consumer engagement, serving as platforms for cultural dissemination and sales conversion [5][6] - The company plans to support the development of these experience centers to enhance their visibility and effectiveness in driving market conversion [6]