Marubi(SH:603983) Xin Lang Zheng Quan·2025-09-12 09:24Core Insights - The skincare and daily chemical industry in A-shares has shown a high gross profit margin but low net profit margin, with over 80% of companies having a gross profit margin above 50% and more than half having a net profit margin below 10% [1][4] - The significant gap between gross and net profit margins is attributed to high sales expenses, which consume profits, with Marubi Biological's sales expense ratio reaching 56.5%, making it the highest in the industry [1][6] Financial Performance - The top three companies by gross profit margin in the first half of 2025 are Jinbo Biological (90.68%), Fulejia (81.47%), and Beitaini (76.01%) [2] - Only four companies reported a gross profit margin below 50%, namely Lafang, Kesi, Qingsong, and Jiaheng, with margins of 49.26%, 32.05%, 17.51%, and 14.98% respectively [2] Profitability Analysis - Despite high gross profit margins, over half of the selected companies have net profit margins below 10%, with Jinbo Biological, Fulejia, and Polaroid leading in net profit margins at 45.5%, 26.61%, and 15.41% respectively [4] - Jiaheng, Lafang, and Qingsong have low net profit margins of -6.26%, 1.58%, and 2.66% respectively [4] Marketing and R&D Expenditure - The high marketing expenses in the industry are closely linked to the high gross and low net profit margins, with many companies spending over 40% of their revenue on marketing [6][9] - Marubi Biological's sales expense ratio is 56.5%, while its R&D expense ratio is only 2.3%, indicating a heavy reliance on marketing over research and development [8] Industry Challenges - The focus on marketing over R&D has led to severe product homogeneity, limiting innovation and hindering brand development [8] - The industry faces ongoing price wars and promotional activities that further erode profitability, creating a vicious cycle [9] - Companies need to balance marketing and R&D expenditures to transition from a marketing-driven to a product-driven approach [9]