MCLON(SZ:300945) Xin Lang Zheng Quan·2025-09-12 10:14Core Insights - The company held a performance briefing on September 12, 2025, to discuss product development, market expansion, and IP collaborations with investors [1] Product Development and Market Feedback - In the first half of the year, the company launched the Fenghua 2.0 series, Jiaoyu series, and Weilan series, targeting both Eastern fashion and modern aesthetics. Future plans include focusing on the young consumer demographic with a light luxury positioning and multi-scenario products. The company aims to enhance its competitive edge through "innovative craftsmanship + cultural heritage" by integrating non-heritage craftsmanship and cultural trends [1] - The Fenghua and Jiaoyu series, along with collaborations with IPs like Deshou Palace, have successfully reached younger audiences and increased brand value [1] Store Expansion and Market Layout - The company is in a national development phase, with expectations to open more stores in the second half of the year compared to the first half. The strategy involves opening direct stores in core urban areas and franchising in other locations, with a focus on shopping centers and provinces outside the current market [2] IP Collaboration and Brand Strategy - IP collaboration is a long-term strategy for the company, which will select suitable IPs based on brand positioning and product strategy to broaden its target consumer base and enhance brand recognition and quality. The brand aims to showcase unique charm through fashionable and personalized original designs, with the slogan "Everyday Highlights," focusing on daily wear and self-satisfaction needs. New product series are set to be launched in the third and fourth quarters [3] Other Key Points - The company plans to implement its first interim dividend, proposing a cash dividend of 0.6 yuan (including tax) for every 10 shares based on a total share capital of 262,071,629 shares, pending approval from the shareholders' meeting [4] - To mitigate risks associated with fluctuations in gold prices, the company is accelerating inventory turnover [4] - Investors are advised to pay attention to the company's regular reports and publicly disclosed information regarding the operational situation in the second half of the year and the third quarter [4]