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广东“主理人”热度全国第一,专场活动深入探讨“主理人经济”
Sou Hu Cai Jing·2025-09-12 10:22

Core Insights - The "2025 Guangdong Cultural and Tourism Industry Investment and Financing Matchmaking Conference" officially commenced on September 12, 2023, with a special session on "Mainstream Economy" held on September 11 [1][3] - The concept of "Mainstream Economy" refers to entrepreneurs who deeply bind their personal traits with their brands, rapidly developing in the cultural and tourism sectors [3][5] - The "Mainstream Economy" is emerging as a new trend in the cultural and tourism industry, characterized by unique individuality and strong personalization, attracting a new generation of consumers [3][6] Industry Trends - The "Mainstream Economy" is driven by both supply and demand, with a notable increase in search trends for "Mainstream" on Baidu, particularly in Guangdong, which ranks first in regional search heat [5][6] - Four models are identified as driving the development of the "Mainstream Economy": government-led initiatives, social organizations facilitating platforms, commercial capital involvement, and natural growth in local contexts [5][6] - Consumers are increasingly seeking unique products and experiences, with nearly one-third of surveyed young individuals expressing a desire to become "Mainstream" entrepreneurs within the next three years [6][12] Challenges and Opportunities - The "Mainstream Economy" faces challenges such as balancing cultural and commercial aspects, as well as the need for consumer education regarding the concept of "Mainstream" [6][12] - The shift from large, comprehensive commercial forms to smaller, more personalized brands is evident, with consumers favoring unique and independent "Mainstream" brands [12][15] - Successful case studies in Guangdong highlight the need for platforms to assist "Mainstream" entrepreneurs in overcoming challenges like funding shortages and brand differentiation [12][15] Event Highlights - The event featured a "Mainstream Entrepreneur Recruitment Demand Project Roadshow" and a showcase of various innovative business models integrating drama, healing, art, and gaming with cultural tourism [15]