

Core Viewpoint - Popop, a jewelry brand under Pop Mart, has launched its first gold product line, featuring 24K gold items, marking a shift from its previous focus on materials like S925 silver and zircon [1] Product Launch Details - The new gold series includes various products such as gold beads, pendants, gold bars, and decorative items, with a price range from 980 to 56,800 yuan [1] - The average price per gram for the gold products is primarily between 1,300 and 1,700 yuan, with the most expensive item being a gold ornament weighing approximately 41 grams, priced over 50,000 yuan [1] Sales Performance - Initial sales data for the new gold series appears positive, with over 20 SKUs launched, although each product has limited stock of around ten pieces in-store [1] - The store experience was noted to be less crowded compared to the brand's initial opening, indicating a potential shift in consumer interest [1]