Hua Er Jie Jian Wen·2025-09-12 10:27Core Viewpoint - The launch of the Wei brand's Gaoshan 7 MPV marks a strategic entry into the family MPV market, addressing unmet consumer needs and emphasizing flexibility, space, intelligence, performance, and safety [2][3][4]. Product Features - Gaoshan 7 is designed as a "mobile living room" with a length of 5050mm and a wheelbase of 3085mm, while maintaining a minimum turning radius of 5.6 meters for easy maneuverability [5][6]. - The vehicle boasts a high space utilization rate of 61.1% and features flexible seating arrangements, enhancing comfort for all passengers [5]. - It is the first MPV in its class to come standard with laser radar and includes the Coffee Pilot Ultra driver assistance system, supporting advanced parking features [5][6]. Performance and Safety - The Gaoshan 7 is equipped with a maximum power output of 337kW and features an intelligent four-wheel drive system [6]. - Safety is prioritized with a high-strength cage structure, 81.96% high-strength steel, and extensive testing for battery safety, achieving full marks in fire safety certification [7]. Market Response and Sales - The pre-sale of Gaoshan 7 saw an impressive order volume of 5576 units within 20 hours, indicating strong market interest [8]. - The Wei brand, established in 2016, aims to revitalize its sales through a direct sales model and has seen significant growth in recent months, with the Gaoshan series achieving a 15-fold increase in sales compared to the previous year [8].