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白酒中报|动销放缓酒企存货逆势增长今世缘、水井坊、古井贡酒存货增长最快

Industry Overview - The Chinese liquor industry is entering a period of accelerated clearing, with total production in the first half of 2025 at 1.9159 million kiloliters, a year-on-year decrease of 5.8% [1] - Sales revenue reached 330.42 billion yuan, showing a slight increase of 0.19% year-on-year, while profits fell to 87.687 billion yuan, down 10.93% [1] Market Dynamics - Inventory pressure among liquor companies is increasing, with 58.1% of distributors reporting increased stock levels and over half facing price inversion issues [1] - The overall consumption of liquor is weak, leading to a slowdown in market activity and reduced willingness of distributors to collect payments, creating a negative feedback loop affecting shipment schedules [1] Company Performance - Among 19 listed liquor companies, 13 reported revenue declines, accounting for 68% of the total, with a significant slowdown in revenue growth compared to the previous year [1] - The market is increasingly favoring leading companies, with the top six liquor firms accounting for 47% of revenue and 62.2% of total profits, marking a 13 percentage point increase in revenue share over five years [2] Changing Growth Logic - The growth logic in the liquor industry is shifting, with the previous "volume down, price up" strategy failing, leading to simultaneous declines in both volume and price [2] - The wholesale price index for liquor has been declining, with notable price drops for major brands such as Moutai and Wuliangye [3] Inventory Trends - In the first half of the year, total inventory for 19 listed liquor companies reached 168.325 billion yuan, an increase of 18.224 billion yuan or 12% year-on-year, significantly outpacing revenue growth [3] - 79% of liquor companies reported inventory growth, with three companies seeing inventory growth rates exceeding 20% [3] Small and Medium Enterprises - Most small and medium-sized liquor companies are experiencing revenue declines and inventory growth, with a median revenue growth rate of -17.15% for companies with revenues below 5 billion yuan [4] - Among the top four liquor companies, only Wuliangye reported a modest inventory growth of 5.33%, while the others saw double-digit increases [4]