实探西贝门店：店长称个别菜品需在中央厨房预加工，仅为半成品，不算预制菜

Core Viewpoint - The ongoing controversy between Luo Yonghao and Xibei regarding the classification of pre-prepared dishes has sparked significant public discourse, with Xibei's founder firmly denying the allegations and taking legal action against Luo [4][16]. Group 1: Controversy Details - Luo Yonghao criticized Xibei for allegedly serving mostly pre-prepared dishes at high prices, which brought the brand into the spotlight [4]. - Xibei's founder, Jia Guolong, responded by stating that according to national standards, Xibei's offerings are not classified as pre-prepared dishes and announced plans to sue Luo for damaging the brand's reputation [4][16]. - A visit to a Xibei location revealed that only beef strips are processed in a central kitchen, while other dishes are prepared on-site [8][10]. Group 2: Consumer Feedback and Perception - The store manager explained that the dishes may not be served hot due to various factors, including delays in serving and air conditioning affecting food temperature [9]. - The chef clarified that the lamb chops are not pre-prepared but undergo multiple cooking processes before being served [10]. - Despite the controversy, the store manager noted that customer traffic remained stable and no inquiries about pre-prepared dishes had been made [12]. Group 3: Industry Standards and Definitions - According to a 2024 notification from the State Administration for Market Regulation, pre-prepared dishes are defined as those that are industrially pre-processed and require heating or cooking before consumption [13][16]. - Experts suggest that Xibei's offerings do not fall under this definition, as central kitchen-produced dishes are excluded from the pre-prepared category [16]. - There is a discrepancy between official definitions and public perception regarding what constitutes pre-prepared dishes, with consumers often judging based on taste and preparation methods [16]. Group 4: Financial Performance and Strategy - Xibei reported a record revenue exceeding 6.2 billion yuan in 2023, with a strategic focus on children's meals contributing to its competitive edge [20]. - The average profit margin for Xibei in the first half of the year was below 5%, with raw material and labor costs being the largest expenses [20]. - The brand operates approximately 351 locations, with an average consumer spending of 85.03 yuan per visit [17].