3 6 Ke·2025-09-12 10:54Core Viewpoint - The implementation of the new national standard for electric bicycles (GB 17761-2024) has significantly impacted consumer behavior and the market dynamics, leading to a surge in demand for old standard models while creating challenges for manufacturers of new standard models [3][10][15]. Market Dynamics - There has been a noticeable increase in foot traffic at stores selling electric bicycles, particularly brands like Aima, Tailg, and Yadea, as consumers rush to exchange their old models for new ones before the new regulations take full effect [1][10]. - The new regulations impose strict limitations, including a maximum speed of 25 km/h, which has caused anxiety among consumers and manufacturers alike [4][8]. - The old standard models have seen a price increase and heightened demand, contrary to expectations that they would phase out [11][15]. Regulatory Changes - The new regulations aim to eliminate the "gray growth" of electric bicycles over the past two decades, introducing stringent safety measures and technological requirements [4][7]. - Key features of the new regulations include a speed limit that, if exceeded, will cut off power to the vehicle, and the requirement for built-in GPS modules to prevent speed tampering [5][6]. Consumer Behavior - Consumers are exhibiting a "last-minute rush" mentality to purchase old standard models due to fears of future unavailability [10][11]. - Social media discussions around identifying old standard models and high demand for them indicate a shift in consumer focus towards these models [13]. Manufacturer Challenges - Major brands like Tailg, Yadea, and Aima face a dilemma as the popularity of old standard models complicates their transition to new standard models, which are currently not selling well [15][24]. - Manufacturers are concerned about the potential for product stagnation if they rush to produce new standard models without addressing consumer hesitance [15][24]. Strategic Adjustments - Companies are exploring alternative selling points to attract consumers, such as enhancing the smart features of their electric bicycles and focusing on aesthetics to appeal to younger demographics [16][19]. - Safety features are being emphasized as a core selling point, with brands investing in improved braking systems and battery management technologies [20][24]. Future Outlook - The transition to the new standard is expected to be a prolonged and challenging process, with ongoing tensions between regulatory demands, consumer preferences, and manufacturer capabilities [24].