佛山禅城“Show Plus”计划入选广东促文旅消费优秀案例

Core Insights - The article highlights the successful integration of music and tourism in the Chancheng District of Foshan, Guangdong Province, through the "Show Plus" initiative, which aims to create a comprehensive ecosystem for the music performance industry and enhance tourism flow [1][2]. Group 1: Music and Tourism Integration - The Chancheng District has been recognized for its innovative approach to transforming short-term tourism flows into long-term industry momentum, establishing a new cultural tourism brand, "Thousand-Year Foshan, Fireworks in Lingnan" [1]. - The district's music festivals, such as the Galaxy Left Bank Music Festival, attracted 80,000 attendees during the May Day holiday in 2025, leading to a 21.37% increase in total visitors to 999,000 and a 14.92% rise in overnight visitors to 155,300 [1][2]. - In the first half of 2025, the district's cultural and entertainment revenue reached 503 million yuan, marking a 20.8% growth and ranking first in the city [1]. Group 2: Economic Impact and Consumer Engagement - The district has implemented a "ticket root economy" to enhance consumer engagement, offering discounts on local attractions and dining with concert tickets, thereby creating a closed-loop effect of "music + tourism + consumption" [2]. - The ranking of Foshan's large music festivals improved from 7th in 2023 to 5th in 2024, with cross-city attendance increasing from 82.9% to 89.2%, placing it second nationally [2]. - The conversion rate of cross-city attendees during large music events reached 68%, indicating a successful shift from "event economy" to "industry economy" [2]. Group 3: Development of the Music Industry - The Chancheng District plans to release the "Show Plus - Foshan Chancheng Music Performance Industry White Paper" in 2025, aiming to establish a comprehensive performance system integrating over 400,000 square meters of performance space [2][3]. - The district is actively expanding its entertainment content production by signing strategic cooperation agreements with cultural companies and attracting high-quality music performance enterprises [3]. - A diverse chain of entertainment content producers is being developed, including immersive performance projects, to strengthen the foundation of the music performance industry [3]. Group 4: Upcoming Events and Promotions - In anticipation of the Mid-Autumn Festival and National Day holidays, the district is launching around 90 diverse cultural and tourism activities, along with consumer incentives worth 35 million yuan [4]. - The upcoming 2025 Bubble Island Music and Arts Festival is expected to attract significant attention, with initial ticket sales selling out quickly, featuring popular artists and promising to boost regional tourism [4].