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Core Insights - The company Yango Beverage, known for its "Six Walnuts" product, is experiencing a significant decline in both revenue and profit, with a revenue of 2.465 billion yuan, down 16.19% year-on-year, and a net profit of 744 million yuan, down 27.76% year-on-year [1][2] - The once-popular walnut milk product is losing its appeal, leading to a search for new growth opportunities in sectors like semiconductors and AI [1][5] Revenue and Profit Decline - In the first half of 2025, the company reported a rare revenue decline of 19.7% in the first quarter, totaling 1.86 billion yuan, and a net profit drop of 26.95% to 642 million yuan, marking a five-year low [2][3] - Sales revenue across major regions, including Northeast, Northwest, East, and North China, saw significant declines, with drops of 40.64%, 36.62%, 22.35%, and 19.63% respectively [2] Marketing and R&D Strategy - The company increased its marketing expenses by 3.73% to 330 million yuan in the first half of 2025, but this led to a rise in the sales expense ratio from 10.81% to 13.37%, indicating diminishing returns on marketing investments [2][3] - In contrast, R&D expenses decreased by 11.2% to 18.36 million yuan, highlighting a strategic imbalance where marketing spending far exceeds R&D investment, with a ratio exceeding 20:1 from 2021 to 2024 [3] Diversification and Investment Strategy - To counteract declining sales, the company has diversified its investments into sectors like AI, new energy, and semiconductors, with significant cash reserves allocated to these areas [5][6] - The company has faced challenges with its investment returns, with a notable decline in investment income from 4.64 billion yuan in 2019 to just 219.61 million yuan in 2021, followed by consecutive losses in 2023 and 2024 [6][7] Market Reactions and Future Outlook - The company's cross-industry investment strategy has sparked discussions about the balance between core business development and diversification, especially as the beverage market faces shrinking demand [7] - The effectiveness of the company's approach to navigate its current challenges remains uncertain, as it seeks to balance traditional beverage operations with high-risk investments in unrelated sectors [7]