Workflow
深圳推出“媒体+”赋能“百千万工程”19条措施
2 1 Shi Ji Jing Ji Bao Dao·2025-09-12 12:03

Core Points - Shenzhen's government has launched a set of measures to enhance the agricultural product market system through a "media+" initiative, aiming to achieve five key goals: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [1][2] Group 1: Market Development - The measures include organizing procurement events where buyers will visit production areas to establish direct connections with producers, with at least two such events planned annually [1] - Support will be provided for agricultural enterprises from partner regions to establish sales channels in Shenzhen, including direct sales, chain operations, and agency distribution [1] Group 2: Media and Brand Promotion - The initiative encourages media to engage in thematic reporting and create online display areas to enhance the visibility of Shenzhen's agricultural technology brands, such as agricultural drones and AI [1][2] - The promotion of local agricultural brands like "Nanshan Lychee" and "Shajing Oyster" is emphasized to increase their market influence [1] Group 3: New Media and Technology Integration - Shenzhen plans to host live-streaming events to promote agricultural products, including regular competitions and special live-streaming sessions [2] - The measures aim to leverage AI in agriculture by identifying market opportunities and applications for Shenzhen's smart equipment and services [2] Group 4: Cultural and Tourism Integration - The initiative supports the development of cultural products based on local heritage and encourages collaboration between media and travel agencies to create immersive tourism experiences [2] - The use of contemporary cultural elements like animation and short dramas to tell stories about agriculture and its stakeholders is promoted [2] Group 5: Collaborative Mechanism - A "media+" collaborative mechanism will be established to enhance leadership and resource allocation, aiming to expand domestic and international markets for agricultural products [2]