Core Insights - Alibaba's Gaode launched the world's first user behavior-based ranking list, "Gaode Street Ranking," emphasizing that it will never be commercialized [1] - The initiative includes a "Firework Good Store Support Plan" with 200 million yuan in taxi vouchers, 950 million yuan in consumption vouchers, and 30 million yuan in cash incentives, aimed at rebuilding the offline service credit system [1] Summary by Categories Ranking System - The Gaode Street Ranking relies on a "trustworthy algorithm" that uses real user behavior data such as navigation, store visits, and repurchases, ensuring authenticity and fairness [1] - Unlike traditional rankings that can be manipulated through subjective scoring and financial incentives, this new model allows small stores to gain visibility based on genuine popularity without incurring traffic costs [1] Challenges - There are challenges in data collection, as certain demographics, such as elderly consumers who do not use Gaode navigation, may frequent local or niche stores that remain untracked, potentially affecting the comprehensiveness of the ranking [1] - The AI's criteria for identifying "abnormal reviews" remain unclear to both users and merchants, which could lead to misjudgments regarding unique small shops [1] Future Potential - If the identified issues can be continuously optimized, the "Street Ranking" could significantly reshape the offline consumption ecosystem in a more profound and stable manner [1]
高德推出“扫街榜”,用真实行为数据优化线下信用体系