Core Insights - The 2025 China International Service Trade Fair showcased the integration of culture and tourism, highlighting innovative products and services that attracted numerous visitors [2][3]. Group 1: Technological Empowerment in Cultural Tourism - AI technologies such as the "AI Little Ant ROBOT" and "Xiao Yi" AI digital human were featured, enhancing visitor experiences by providing interactive guidance and personalized travel itineraries [3][4]. - Mixed reality experiences, like the Amazon rainforest simulation, allowed visitors to engage in immersive storytelling through advanced technology [3][4]. Group 2: Creative Integration and New Consumption Scenarios - New cultural IPs, such as "He Xi" and "Shui Yun Er," were introduced to engage younger audiences with the Grand Canal's heritage through various merchandise [5][6]. - Interactive cultural experiences, including customizable coffee printing and traditional craft workshops, showcased the blending of modern technology with historical culture [6][7]. Group 3: International Collaboration in Cultural Services - The "Colorful World" cultural exchange event featured diverse international products, enhancing cultural exchange and showcasing global goods [7][8]. - The fair emphasized China's role as a preferred destination for inbound tourism, with various exhibitors presenting comprehensive travel services and solutions [7][8].
文旅融合升级 点亮美好生活
Sou Hu Cai Jing·2025-09-12 12:21