3 6 Ke·2025-09-12 12:20Core Viewpoint - The competition in the A-class sedan market is intensifying as major brands lower their prices, with the Nissan Sylphy now priced below 60,000 yuan, prompting other competitors to follow suit [1][2][3]. Price Reductions - The 2024 Nissan Sylphy 1.6L Comfort version has a bare price of 59,800 yuan, which is 21,000 yuan lower than its guide price of 79,900 yuan [1]. - Other brands are also reducing prices, with the Volkswagen Lavida priced at 73,000 yuan after a cash discount of around 15,000 yuan, and the Toyota Corolla seeing a price drop of 43,000 yuan to start at 79,800 yuan [3]. Market Dynamics - The A-class sedan market is experiencing fierce competition, with the Sylphy, Lavida, and Sagitar remaining among the top-selling models in the first eight months of the year, with cumulative sales of 199,400, 184,400, and 155,900 units respectively [7]. - The market share of A-class sedans has decreased significantly, from 28.5% in 2020 to 15% in 2024, with total sales dropping from 5.5 million to 3.4 million units [10]. Shift in Consumer Preferences - Consumers are increasingly comparing traditional models with new energy vehicles, as brands like BYD are gaining market share with models like the Qin PLUS [9]. - The market for new energy A-class vehicles has grown, with their share rising to 43% in August 2023, while the share of fuel A-class vehicles has decreased from 95.8% in 2019 to 57.3% [9]. Strategic Responses - Some brands are enhancing their offerings with advanced technology features to attract consumers, such as the new generation of the Volkswagen Sagitar, which includes high-level autonomous driving capabilities [5]. - The competition is characterized by a dual approach, with companies investing in both fuel and new energy vehicles to cater to diverse consumer preferences [11].