Core Viewpoint - The first Grape Dealers Conference and the 2025 Linwei Grape Production and Sales Matching Conference was held in Weinan, Shaanxi, focusing on the brand upgrade strategy of Linwei grapes, aiming to enhance market channels and brand influence, with the slogan "Linwei Grapes Lead the Nation in Production and Sales" [3][8][23] Group 1: Event Overview - The conference gathered over 500 participants, including experts, channel buyers, and representatives from the entire grape industry chain [3][5] - The event was organized by the China Fruit Circulation Association and supported by various agricultural trading centers [5][8] Group 2: Brand and Industry Insights - Linwei District is a core area for grape production in Shaanxi, with 260,000 mu of grape planting area and an annual output of 400,000 tons, contributing to a total industry value of 10.5 billion yuan [8][22] - The brand value of "Linwei Grapes" is estimated at 3.499 billion yuan, with products sold in major cities like Beijing, Shanghai, and Guangzhou [8][22] Group 3: Strategic Goals - The brand upgrade strategy aims to transition Linwei grapes from "producing a lot" to "producing well" and from "selling easily" to "selling at a good price," promoting high-quality development in the grape industry [8][9][23] - The conference emphasized the importance of brand-led industry upgrades in the context of increasing competition and market saturation in the national grape industry [9][23] Group 4: Collaboration and Future Plans - Several strategic cooperation agreements were signed during the conference to enhance production and sales collaboration, ensuring the high-quality development of the Linwei grape industry [11][14] - The local government expressed confidence in strengthening the grape industry chain and establishing Linwei grapes as a leading brand in both Shaanxi and China [23]
首届葡萄经销商大会在临渭区举办 临渭葡萄品牌升级亮相（组图）
Sou Hu Cai Jing·2025-09-12 12:27