Zhong Guo Jing Ying Bao·2025-09-12 12:26Core Viewpoint - The Wei brand's Gao Shan 7 aims to address family travel needs by providing a spacious, flexible, and intelligent MPV experience, positioning itself as a "mobile living room" for families [1][8]. Group 1: Product Features - The Gao Shan 7 is priced at 289,800 yuan and offers four exclusive benefits for early reservations, showcasing a commitment to customer satisfaction [3]. - It features a length of 5050mm and a wheelbase of 3085mm, with a minimum turning radius of just 5.6 meters, making it highly maneuverable in tight spaces [5]. - The Gao Shan 7 boasts the highest space utilization rate in its class at 61.1%, with a flat floor design and flexible seating arrangements to accommodate large items [5]. - It is the only MPV in its class equipped with standard laser radar and an advanced Coffee Pilot Ultra driver assistance system, supporting over 200 parking types with a 96% success rate [5]. Group 2: Performance and Safety - The Gao Shan 7 features a maximum power output of 337kW and a torque of 644N·m, achieving 0-100 km/h in just 5.7 seconds, with a lightweight aluminum suspension system for improved comfort [6]. - Safety is a priority, with a high-strength cage structure and 81.96% high-strength steel content, along with a battery pack that has passed 89 rigorous tests for safety [6]. - It is the first MPV to receive full marks in the "China Electric Vehicle Fire Safety Index" certification and features a unique ultraviolet remote sterilization system for passenger health [6]. Group 3: Market Positioning and Strategy - The Gao Shan 7 is positioned to bring luxury MPV experiences to the 300,000 yuan price range, aiming to make high-end intelligent MPVs accessible to ordinary families [8]. - The company emphasizes transparency and accountability, with CEO Feng Fuzhi inviting public scrutiny to demonstrate confidence in the Gao Shan 7's capabilities [8][11]. - Since adopting the brand philosophy of "changing for users," the company has focused on user feedback and continuous improvement, achieving significant sales milestones in recent months [10][11].