Core Insights - The company, Chasing Technology, has reported that its revenue for the first half of 2025 has already surpassed the total revenue for the entire year of 2024, attributing this growth to product matrix upgrades driven by technology and deepening global strategies [1] - Chasing Technology positions itself as both a "supplementer" and "disruptor" in the high-end air conditioning market, focusing on unmet user needs and leveraging continuous technological innovation to build a competitive moat [2][3] - The company emphasizes a culture of engineering and problem-solving, aiming to integrate advanced technologies into everyday appliances, thereby redefining traditional home appliance logic [8] Product Development and Innovation - Chasing Technology showcased over 30 new products and 40 globally innovative technologies at a recent launch event, highlighting its significant technological advancements in areas such as AI visual algorithms and VSLAM [3] - The company has filed a total of 6,379 patents globally, with 3,155 patents granted as of June 30, 2025, demonstrating its commitment to innovation and intellectual property [3] - The development process for new products involves extensive user feedback and iterative testing, ensuring that products not only meet explicit user needs but also address latent and hidden demands [6][7] Market Positioning and Strategy - Chasing Technology aims to avoid price competition, instead focusing on technological advancements to differentiate itself in a market perceived as dominated by giants and characterized by product homogeneity [4][5] - The company is expanding its product categories from small cleaning appliances to larger home appliances like air conditioners and refrigerators, with the goal of embedding cutting-edge technology into daily life [5] - The engineering-driven approach allows the company to tackle complex problems, such as enhancing the functionality of cleaning robots and air conditioning systems, thereby creating unique user experiences [4][6]
与巨头赛跑：追觅为何扎入大家电红海？
2 1 Shi Ji Jing Ji Bao Dao·2025-09-12 12:46