Hu Xiu·2025-09-12 13:00Core Viewpoint - The electric vehicle (EV) market is shifting focus towards profitability, with major players setting clear targets for achieving positive earnings by the end of 2025, moving away from reliance on subsidies and external investments [1][2][4]. Group 1: Profitability Targets - NIO's founder, Li Bin, stated that the company must achieve quarterly profitability by Q4 2025, relying solely on operational capabilities [1]. - XPeng's founder, He Xiaopeng, also indicated that XPeng aims for profitability by Q4 2025 [2]. - Xiaomi's founder, Lei Jun, mentioned that losses in Xiaomi's automotive business are narrowing, with expectations to achieve profitability between Q3 and Q4 of this year [3]. Group 2: Current Financial Performance - Li Auto achieved a net profit of 1.1 billion yuan in Q2, while Leap Motor reported a net profit of 160 million yuan [6]. - Li Auto's revenue for Q2 was 30.2 billion yuan, a year-on-year decrease of 4.5%, with R&D and marketing expenses also declining [9]. - Leap Motor is in an expansion phase, with significant increases in marketing and R&D expenses, yet still maintaining profitability [8]. Group 3: Strategies for Profitability - Xiaomi is focusing on increasing revenue while also investing more, with automotive revenue reaching 20.6 billion yuan, more than double the previous year's figure [16]. - XPeng's revenue grew by 125.3% year-on-year, with a focus on smart technology investments while maintaining efficient R&D spending [21]. - NIO is implementing cost-cutting measures, with a significant reduction in sales and management expenses, aiming to narrow losses to 4.9 billion yuan in Q2 [25]. Group 4: Market Positioning and Challenges - Li Auto is facing challenges with declining sales and revenue, with a projected Q3 sales guidance of only 90,000 to 95,000 units, down from 111,000 in Q2 [11]. - NIO's strategy involves maintaining a pure electric model while facing challenges in scaling its battery swap stations, which require a significant vehicle ownership base to become profitable [40]. - Leap Motor and XPeng are working to diversify their brand identities beyond just "cost-performance" to enhance their market positioning [32]. Group 5: Future Outlook - The EV market is entering a mature phase, with companies focusing on transitioning to profitable operations while navigating technological advancements such as L3 autonomous driving [48]. - The success of new product launches will be critical, as failures could significantly impact a company's market position and viability [48].