京菜异地游客到店消费订单同比增长43%

Core Insights - The 9th China Beijing Cuisine Food Culture Festival has commenced in Beijing, featuring nearly 80 exhibitors and over 500 types of food, highlighting the city's culinary heritage and international flavors [1][4] - There is a significant increase in consumer interest in authentic Beijing cuisine, with search volumes reaching nearly 20 million, a 30% year-on-year growth [3] - The festival coincides with the China International Fair for Trade in Services and spans from mid-September to the end of October, covering major holidays [1] Consumer Trends - The demand for authentic Beijing flavors is evident, with a 43% year-on-year increase in orders from out-of-town visitors for Beijing cuisine [4] - Consumers are willing to pay a premium of over 18% for authentic Beijing dishes, indicating strong market potential [4] - Online sales of traditional Beijing products, such as over 1 million cups of milk skin yogurt and 15 million orders of Peking duck, demonstrate robust consumer engagement [4] Event Highlights - The festival features the "2025 China Beijing Cuisine Best-Selling Dishes TOP 10," which includes iconic dishes like Peking duck and Beijing hot pot [4] - The event is supported by various organizations, including the Beijing Municipal Bureau of Commerce and the Beijing Culinary Association, emphasizing its significance in promoting Beijing's culinary culture [4] - The festival is part of the broader initiative to establish Beijing as an international food capital, with its inception dating back to 2017 [4]