2025服贸会｜从“双奥之城”到“国际赛事名城” 科技赋能推动体育产业发展

Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) is being held in Beijing, focusing on the theme "Event City, Chain Driving Global," showcasing over 60 offline enterprises and 350 online enterprises, including Fortune 500 companies and industry leaders [1][6] Group 1: Technological Innovations - Advanced technologies such as big data analysis and AI training systems are empowering the sports industry, enhancing efficiency and precision [4] - Orange Lion Sports introduced "Smartshot," an AI-based tennis imaging product that captures player movements and ball speed in real-time, providing data analysis services for amateur players [4] - China Unicom launched "FOLO," integrating AI motion capture and augmented reality to create a new sports consumption model [4] Group 2: New Materials and Sustainability - Ningji New Materials presented a "non-melting" gel ice material, composed of over 90% water, which maintains its form in warmer conditions, supporting green development and reducing ice rink construction costs by 10% [5] Group 3: Global Product Launches - The fair features a concentration of domestic and international sports brands launching new products, enhancing China's global influence in sports service trade [6][10] - Notable international brands, such as the French Hurricane Group, showcased extreme sports equipment for the upcoming Paris Olympics, while German Riedel presented a mobile sports venue solution [10] Group 4: Sports Ecosystem Development - The fair emphasizes practical outcomes, aiming to activate industry dynamics through event economics and establish a resource connection-service output-brand value ecosystem [11][12] - Various immersive experiences, including esports and virtual sports, were organized to engage audiences and promote sports culture [11] Group 5: Athlete Support and Career Transition - The Beijing Sports Bureau showcased initiatives for retired athletes, including career planning and skills training, to facilitate their transition into new professions [11]