MTL(SH:600683) Zheng Quan Ri Bao·2025-09-12 13:42Core Insights - The article discusses the launch of "Forest Series" products by Beijing Investment Development Co., Ltd., emphasizing the company's commitment to creating innovative living solutions that align with modern customer needs [2][4] - The transition in the real estate industry from "housing for all" to "livable housing" is highlighted, indicating a shift towards high-quality development and the necessity for real estate companies to adapt to new demands [2][3] Group 1: Product Lines and Innovations - The company introduced three main product lines: Park Forest Series, Vacation Forest Series, and High-end Forest Series, each designed to cater to different customer segments and lifestyle preferences [3][4] - The Park Forest Series aims to create a new urban living paradigm for young professionals and diverse communities, promoting a "20-minute park effect" for daily experiences [3] - The Vacation Forest Series focuses on a minimalist and nature-healing approach, targeting affluent individuals seeking integrated living environments that combine work, study, and leisure [3] - The High-end Forest Series is tailored for elite families, offering premium living spaces in scarce urban locations, fostering a sense of community among like-minded individuals [3] Group 2: Customer-Centric Approach - The company emphasizes a user-centric philosophy, aiming to redefine living experiences by aligning with the core demands of modern customers, such as vitality, harmony with nature, and innovative exploration [3][4] - The "Forest Series" concept is rooted in the idea of creating communities that are situated in urban green spaces, enhancing the quality of life for residents [3] - The integration of non-standard commercial spaces within these communities aims to create vibrant social hubs, enhancing daily living experiences [3]