罗永浩大战贾国龙！没有预制菜的西贝，却有预制菜专利？

Core Viewpoint - The conflict between celebrity consumer Luo Yonghao and Xibei founder Jia Guolong highlights the ongoing debate over the use of pre-prepared dishes in the restaurant industry, raising questions about transparency and consumer rights in the food service sector [3][6][19]. Group 1: Company Response and Actions - Xibei's founder Jia Guolong strongly denied the use of pre-prepared dishes in their restaurants, asserting that all dishes are made fresh on-site [3][5]. - Xibei plans to launch a "Luo Yonghao Menu" allowing customers to choose dishes and offering a money-back guarantee if they are unsatisfied [3][5]. - Jia Guolong expressed his intention to sue Luo Yonghao for the damage caused by his comments, emphasizing his determination to take legal action [5][6]. Group 2: Public Perception and Industry Impact - The incident has sparked significant discussion on social media regarding the definition of "pre-prepared dishes," with many consumers expressing skepticism about Xibei's claims [8][12]. - A report from the China Chain Operation Association categorized Xibei as one of the top restaurant brands with over 80% usage of pre-prepared dishes, contradicting Jia Guolong's statements [12]. - The controversy has led to a decline in customer orders at some Xibei locations, indicating a potential negative impact on sales and brand reputation [29][32]. Group 3: Industry Trends and Future Plans - The restaurant industry is experiencing a trend towards industrialization and the use of pre-prepared dishes, which is becoming increasingly accepted despite consumer concerns [21][24]. - Xibei has plans to go public in 2026, with Jia Guolong acknowledging the need for better capital structure following the challenges posed by the pandemic [27][29]. - The company has faced difficulties in its expansion efforts, with previous ventures into fast food and retail proving unsuccessful, leading to a renewed focus on its core business of traditional dining [24][27].