Bei Jing Shang Bao·2025-09-12 13:50Core Insights - TrendForce's latest research indicates that global smartphone production is expected to reach 300 million units in Q2 2025, reflecting a quarter-over-quarter and year-over-year growth of approximately 4% and 4.8% respectively, setting a positive tone for sequential growth throughout the year [1] Company Performance - Samsung remains the market leader with a production of approximately 58 million units, experiencing a quarter-over-quarter decline of 5% due to a slowdown in flagship model inventory [1] - Apple ranks second with a production of 46 million units, down 9% quarter-over-quarter, but still showing a year-over-year increase of 4% driven by the iPhone 16e [1] - Xiaomi, including its sub-brands Redmi and POCO, produced 42 million units, securing the third position [1] - Oppo, including OnePlus and realme, saw a significant quarter-over-quarter increase of 35% in production to 37 million units, ranking fourth [1] - Transsion, with brands TECNO, Infinix, and itel, produced 27 million units, reflecting a quarter-over-quarter increase of 33% and a year-over-year increase of 15.7%, placing it fifth [1] - Vivo, including iQOO, produced 26 million units, achieving an 8% quarter-over-quarter increase, ranking sixth [1] Market Trends - Despite ongoing macroeconomic challenges, the traditional peak season in the second half of the year, combined with e-commerce promotions, is expected to support moderate growth in smartphone production [1]