收银小票连载小说，茉莉奶白是懂饥饿营销的

Core Viewpoint - The company, 茉莉奶白, is leveraging a unique marketing strategy by incorporating "霸总文" (dominant CEO literature) into its customer engagement, aiming to create a buzz and enhance brand visibility in a competitive market [5][8]. Company Strategy - 茉莉奶白 has transformed its small program and receipts into narrative platforms, featuring serialized stories that engage consumers and encourage sharing on social media [8]. - The brand has experienced significant growth since its establishment in 2021, with over 1500 stores across 218 cities and plans for international expansion [5][6]. - The company emphasizes "quality expansion," focusing on refining its single-store model before scaling up through franchising [5]. Marketing Innovation - The integration of storytelling into receipts serves as a low-cost, high-engagement marketing tactic that resonates with younger consumers, creating a sense of community and anticipation [8]. - The narrative approach aligns with current industry trends, where brands are shifting from product competition to content competition, enhancing their appeal through relatable and engaging content [8]. Brand Positioning - While the "霸总文" strategy generates excitement, there is a risk of diluting the brand's original "东方花香" (Oriental floral fragrance) identity, which may lead to a disconnect with its core values [9]. - The challenge lies in maintaining a balance between innovative marketing and the brand's long-term narrative, ensuring that future content aligns with its established identity [9].