Hua Er Jie Jian Wen·2025-09-12 14:13Core Viewpoint - The U.S. Federal Trade Commission (FTC) is investigating Amazon and Google for potentially misleading advertisers in their search advertising businesses, focusing on the disclosure of advertising terms and pricing mechanisms [1] Group 1: Investigation Details - The FTC's consumer protection division is examining Amazon's advertising auction system, particularly whether the company disclosed certain "floor price" settings to advertisers [1] - The investigation also includes scrutiny of Google's internal pricing processes, specifically whether the company raised advertising costs without adequately informing advertisers [1] Group 2: Regulatory Context - This investigation represents a new front in the regulatory scrutiny faced by Google and Amazon, following a court ruling that found Google to be in illegal monopoly in online search and certain search advertising sectors [1] - The ongoing investigations indicate that regulatory oversight of large tech companies continues, even amidst efforts by tech executives to gain support from the Trump administration [1]