网络黑公关、黑水军猖獗，六部委联合打击汽车行业网络乱象→

Core Viewpoint - The Chinese government has launched a three-month campaign to address online chaos in the automotive industry, particularly targeting illegal profit-making, exaggerated and false advertising, and malicious attacks, especially in the context of the rapidly growing new energy vehicle (NEV) sector [1][5]. Group 1: Government Action - Six government departments, including the Ministry of Industry and Information Technology and the Ministry of Public Security, are collaborating to combat online misinformation and malicious activities in the automotive sector [1]. - The campaign aims to enhance self-regulation among online platforms and improve the identification and management of malicious actors using generative AI technology [5]. Group 2: Impact on Companies - NIO has reported that it faces over 15,000 instances of false information monthly, leading to estimated losses of at least 2.8 billion yuan, which is about 10% of its sales in the first half of the year [2][5]. - The prevalence of black public relations and water army tactics has forced NEV companies to allocate significant resources, often exceeding tens of millions of yuan annually, to counteract these attacks [2][4]. Group 3: Nature of Misinformation - The misinformation is often generated by a sophisticated black water army industry, which includes planning, content generation using AI, and a network of accounts that disseminate false narratives [2][3]. - Videos and reviews that falsely depict vehicle failures or safety issues are common, with some being fabricated or manipulated using AI technology [3][4]. Group 4: Industry Response - The China Automotive Industry Association has initiated a campaign to resist the use of online water armies and has called for collective action from car manufacturers to avoid engaging in negative commentary or malicious attacks [5]. - The NEV sector has seen significant growth, with production and sales reaching approximately 6.968 million and 6.937 million units, respectively, in the first half of the year, marking year-on-year increases of 41.4% and 40.3% [5].