跨境电商玩具卖家注意！TIC验证成合规关键，选对机构稳住销量不愁

Core Insights - The implementation of the TIC direct verification system in the cross-border e-commerce sector has created compliance challenges for sellers, leading to product delistings due to non-adaptation to new rules [1][3] - The case of a seller specializing in children's toys highlights the industry's transitional pains and opportunities amid regulatory changes [1][3] Compliance Challenges - Amazon has mandated that children's toys must undergo TIC direct verification and submit reports, rendering previously accepted domestic compliance documents invalid [3] - The seller, Mr. Zhang, faced confusion as he had already obtained CNAS certification in China, but was required to undergo additional verification through a TIC institution [3] Rectification Process - A testing agency identified gaps in the seller's compliance, including missing mechanical and physical performance tests required for children's toys [4] - The agency proposed a step-by-step rectification plan, which included additional tests and revisions to the product manual to meet North American market standards [4] Financial Implications - The seller acknowledged that while the rectification process increased short-term costs, it prevented potential losses exceeding $20,000 per day due to product delisting during peak sales seasons [6] - The new compliance requirements have led to a 37% year-on-year increase in the number of children's toys delisted in the North American market due to compliance issues [6] Market Dynamics - The introduction of the TIC direct verification system signifies a shift towards deeper compliance verification in cross-border e-commerce [6] - Sellers who can quickly adapt to compliance requirements are expected to gain market opportunities, while smaller sellers relying on low-cost strategies may face elimination pressures [6]