罗永浩直播刷屏：西贝没有预制菜是100%撒谎，不反对预制菜，但受不了假装现做

Core Viewpoint - The controversy surrounding the use of pre-prepared dishes by the restaurant chain Xibei has escalated following remarks made by entrepreneur Luo Yonghao during a live stream, leading to significant public discourse and legal threats from Xibei's founder, Jia Guolong [1][7][10]. Group 1: Luo Yonghao's Live Stream - Luo Yonghao initiated a live stream to address the controversy, stating he would avoid any financial incentives and temporarily remove products from sale [2] - He criticized Xibei for allegedly using pre-prepared dishes, claiming that their assertion of not using such dishes was false, as there are no national standards yet established [2][3] - During the stream, he analyzed the ingredients used by Xibei, highlighting the presence of additives in a fish dish, which he argued contradicted consumer expectations of freshness [3] Group 2: Xibei's Response - Xibei has not publicly responded to Luo's live stream comments as of the report's publication, but they issued a letter to customers denying Luo's claims and detailing their food preparation processes [4] - The company announced plans to allow customers to tour their kitchens and other production facilities to enhance transparency [4] - Jia Guolong, Xibei's founder, stated that Luo's comments significantly harmed the company's reputation and indicated intentions to pursue legal action against him [10] Group 3: Market Context and Challenges - The restaurant industry is facing a downturn, with Xibei's revenue projected to decline by 3.7% to 207.03 billion yuan by mid-2025, reflecting a broader trend affecting multiple restaurant brands [25][26] - Consumer spending on dining has decreased, with significant drops reported in major cities like Beijing and Shanghai [26] - The perception of Xibei as an expensive dining option has been reinforced by Luo's comments, which may further complicate the brand's public image [12][14] Group 4: Management and Governance Issues - Jia Guolong's management style, centered around his authority, has been both a strength and a weakness for Xibei, leading to challenges in adapting to market pressures [29][30] - The company has faced criticism for its slow innovation and operational inefficiencies, which have been exacerbated by the current economic climate [22][30] - There is a need for Xibei to consider a more professional governance model to navigate the complexities of the restaurant industry effectively [30]