Group 1 - Letsvan's brand "奇梦岛" showcased three original IPs: WAKUKU, SIINONO, and "又梨" at the 2025 China International Service Trade Fair, attracting significant attention from both domestic and international audiences [1][2] - Multiple products sold out quickly within three days of the event, indicating a strong market demand for Chinese original trendy toys [1][2] - WAKUKU has consistently topped various live streaming sales charts, while SIINONO achieved sales of over 1.5 million yuan within three days of its launch, demonstrating the brand's effective IP incubation and operational capabilities [2][3] Group 2 - The success of 奇梦岛 at the trade fair reflects a rapid transformation in China's trendy toy industry from "manufacturing" to "creation," with products focusing on emotional content and cultural symbols becoming a new growth engine for service trade exports [2][3] - The brand aims to showcase China's original design capabilities and emotional resonance through trendy toys, positioning itself as a cultural dialogue platform [2]
2025服贸会 ｜ WAKUKU、SIINONO引关注，原创潮玩释放文化消费新活力
Bei Jing Shang Bao·2025-09-12 14:43