一二线商圈迎来“科技首店” 欲造体验式消费新地标

Group 1 - The establishment of offline flagship stores for AR smart glasses, such as Rokid, signifies a shift in consumer engagement with new technology, allowing users to experience the products firsthand [1][4] - The integration of AI and consumer products is seen as a natural outcome of consumption upgrades and technological innovation, transitioning from concept to market cultivation [2][10] - The sales of AI smart glasses have shown significant growth, with global sales reaching 870,000 units in Q2, a 222% increase year-on-year, and an expected total of over 5.5 million units for the year [4][5] Group 2 - The focus of AR glasses is shifting towards practical applications in daily life, with specific use cases such as navigation for cyclists and teleprompter functions for teachers [5][6] - The opening of technology experience stores in urban centers serves as a draw for consumers, enhancing foot traffic and stimulating surrounding retail and dining sectors [8][10] - The development of offline stores is crucial for technology companies to gather consumer feedback, optimize products, and facilitate the transition from technology manufacturing to technology consumption [11]