Zhong Guo Jing Ying Bao·2025-09-12 15:01Core Viewpoint - The hotel industry faces significant challenges in supply chain efficiency and trust, which are exacerbated by the increasing rate of chain operations and standardization. Huazhu Group has introduced the "Nine Commitments" to address these structural issues and enhance brand consistency and franchisee confidence [1][2]. Group 1: Nine Commitments Overview - Huazhu Group's "Nine Commitments" include promises such as "genuine product sales," "on-time delivery with compensation for delays," and "price guarantees," aiming to create a transparent and reliable supply chain [1][3]. - The commitments are supported by a comprehensive system of quality standards, fulfillment mechanisms, and pricing models to ensure a dynamic balance between quality, price, and service [1][3]. Group 2: Mechanism Design and Implementation - The "Nine Commitments" aim to move beyond traditional supply chain models by integrating institutional mechanisms, digital systems, and platform governance to reshape the service model in the hotel supply chain [2][3]. - Specific delivery timelines are established, such as non-customized operational materials to be delivered within 7 days, and customized materials within 15 days, with penalties for delays to enhance supplier efficiency [2][3]. Group 3: Quality and Price Mechanisms - Huazhu has implemented a "30-day price difference refund and all-network price comparison" rule to protect franchisees from price fluctuations, ensuring better procurement value [3][5]. - A "30-day exchange and platform pre-compensation" mechanism is established for after-sales service, clarifying responsibilities and improving efficiency [3][5]. Group 4: Trust Mechanism and Supplier Management - The "Nine Commitments" serve as a trust signal to franchisees, suppliers, and end consumers, built on Huazhu's 20 years of experience in hotel scale, product standards, and platform governance [5][7]. - Huazhu has set higher-than-national standards for supplier entry, ensuring quality control and enabling mechanisms like "pre-compensation" and "genuine product guarantees" [5][7]. Group 5: Industry Impact and Future Directions - The implementation of the "Nine Commitments" addresses key pain points in the hotel industry, providing franchisees with greater certainty in pricing, delivery, quality, and after-sales service, allowing them to focus on store operations and service improvement [7][8]. - This initiative positions Huazhu as a potential industry benchmark, demonstrating that supply chain platforms can enhance efficiency, reduce costs, and elevate standardization levels, which are critical for long-term competitiveness [7][8].