从“双奥之城”到“国际赛事名城” 科技赋能推动体育产业发展

Core Insights - The 2025 Service Trade Fair in Beijing features a sports service exhibition area themed "Sports City Linking the World," showcasing over 60 offline companies and 350 online companies, including Fortune 500 firms and industry leaders [1] Group 1: Technological Empowerment - Advanced technologies such as big data analysis and AI training systems are driving the sports industry towards greater efficiency and vitality [2] - Orange Lion Sports introduced "Smartshot," an AI-based tennis imaging product that captures player movements and ball trajectories for performance analysis [2] - China Unicom launched "FOLO Fulu Ball," integrating AI motion capture and augmented reality to enhance sports consumption experiences [2] Group 2: New Materials and Sustainability - Jingji New Materials presented a gel ice material that remains solid in warmer conditions, reducing construction costs by 10% and energy consumption by over 50% [3] Group 3: Global Product Launches - The exhibition featured new product launches from both domestic and international brands, highlighting China's influence in global sports service trade [4] - TEAMCHINA showcased products related to national team sponsorship and merchandise, blending sports IP with traditional culture [4] - International brands like the French Hurricane Group presented extreme sports events, aiming to promote FISE events in Beijing [4] Group 4: Sports Ecosystem Development - The exhibition emphasized practical outcomes, creating an ecosystem that connects resources, services, and brand value [6] - The event included immersive experiences with over 50 sports events, utilizing 5G and VR technology for virtual sports experiences [7] - Leading companies showcased innovations in sports venue operations and athlete support, promoting a healthy lifestyle through digital and physical sports integration [7] Group 5: Future Vision - The sports service exhibition area is focused on "Technology + Interaction + Innovation," outlining the future of Beijing's sports industry as it transitions from a "Double Olympic City" to an "International Sports City" [8]