Group 1 - The core concept of "跳海Living" is to integrate community-driven experiences into the hospitality sector, contrasting with the standardized approach commonly seen in the industry [2][5][15] - "跳海Living" combines hotel and long-term rental apartments, with a focus on local experiences curated by community members, enhancing guest engagement and satisfaction [2][3][11] - The brand's founder, 梁二狗, emphasizes a "people-first" strategy, where community involvement precedes business establishment, leading to a unique operational model [6][7][11] Group 2 - The opening of "跳海Living" in Shenzhen's 南头古城 marks a significant step in the brand's expansion, leveraging the area's vibrant community and cultural backdrop [2][12] - The brand employs a "双向筛选" mechanism to ensure alignment between tenants and the community, enhancing the living experience while potentially limiting the pool of prospective tenants [11][14] - "跳海Living" aims to maintain a premium pricing strategy, with rental prices ranging from 3600 to 4300, reflecting its focus on a niche market that values community and emotional connections [14][15] Group 3 - The hospitality industry is witnessing a shift towards community-centric models, as seen in "跳海Living," which seeks to create a unique living experience that resonates with modern consumer preferences [15] - The brand's approach to integrating local culture and community feedback into its offerings positions it as a potential leader in the evolving landscape of hospitality and long-term rentals [5][15] - The success of "跳海Living" could influence other brands to adopt similar community-driven strategies, highlighting the importance of emotional connections in the rental market [15]
“网红”酒馆跳海开公寓,一般人不让住
3 6 Ke·2025-09-12 01:54