国货潮品聚长安 首届西安丝路老字号国潮消费嘉年华9.19启幕

Core Perspective - The event "National Goods Trend · Everlasting New" is the first large-scale cultural festival in Xi'an, showcasing traditional brands and products from various provinces, aimed at revitalizing the old brand market and enhancing consumer enthusiasm [1][3]. Group 1: Event Overview - The event will take place from September 19 to 21 at the Xi'an Datang West Market, organized by the Xi'an Municipal Bureau of Commerce [1]. - It aims to integrate commercial exhibitions, cultural experiences, and tourism development, highlighting Xi'an's historical and cultural significance as a key city along the Belt and Road [3]. Group 2: Participating Brands and Products - The festival will feature over a dozen provinces' old brands and specialty products, covering various sectors such as food, traditional crafts, healthcare, and clothing [3]. - Notable brands include Beijing Daoxiangcun, Quanjude, Wuyutai, and regional specialties like Chongqing Qiaotou Hotpot and Henan Liu Laoweng Chicken Inner Gold Jiao Mo [3]. Group 3: Experience and Activities - The event will create four immersive experience scenarios centered around "eating, traveling, shopping, and entertainment," engaging multiple senses [4]. - Attendees can enjoy a blend of shopping, cultural experiences, and performances, transforming the commercial space into a cultural theater [4]. - Activities include hands-on experiences with intangible cultural heritage crafts, live music performances, and interactive cultural showcases [4].