Core Insights - The Guangdong Provincial Department of Culture and Tourism has officially released the third batch of "Yue-style New Trends" in cultural and tourism consumption, featuring 80 new business scenarios that combine cultural heritage with innovative vitality, marking a 35% increase compared to previous batches, indicating strong momentum in the development of new cultural and tourism consumption models [1][4][11]. Policy Guidance - The initiative aligns with the State Council's measures to cultivate new growth points and promote cultural and tourism consumption, aiming to deepen the province's diverse and distinctive cultural tourism resources and create more immersive, experiential, and interactive new scenarios [4]. Market Engagement - A network voting activity conducted in July attracted significant public participation, with over 10 million views and 6.74 million votes, showcasing the market vitality and social attention towards Guangdong's new cultural tourism business scenarios [9]. Scenario Characteristics - The selected 80 scenarios exhibit a "dual-polar leadership and multi-dimensional collaboration" feature, with categories such as creative performances (15%), street shopping (15%), and tech play (12.5%) leading the experience economy and scenario consumption [7][11]. - Other categories include cultural heritage (11.25%), unique accommodations (11.25%), and various lifestyle integrations like rural tourism, educational experiences, leisure sports, and food tasting, each representing 7.5% [7][11]. Scenario Categories - The new scenarios cover ten major categories, including tech play, water tourism, rural beauty, cultural heritage, creative performances, unique accommodations, educational experiences, leisure sports, food tasting, and street shopping, reflecting the evolving landscape of cultural tourism consumption [11][12].
【视频】80个场景入选!第三批“粤式新潮流”广东文旅消费新业态热门场景正式发布
Sou Hu Cai Jing·2025-09-12 16:46