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"Bullish Divergence" in COIN Consumers, Bitcoin Divergence Proves Challenging
CoinbaseCoinbase(US:COIN) Youtubeยท2025-09-12 17:30

Core Viewpoint - Coinbase has experienced a pullback in stock performance despite rising consumer engagement and interest in cryptocurrency, particularly Bitcoin, indicating potential investment opportunities and market dynamics [1][4][11]. Consumer Engagement - Consumer engagement with Coinbase is increasing, with digital traffic rising approximately 30% year-over-year and 43% year-over-year over the last month, suggesting a strong retail interest in buying, selling, and managing crypto [3][4]. - The company is seeing a bullish divergence where consumer engagement is rising while the stock price has pulled back, which may indicate a potential opportunity for investors [5][13]. Competitive Landscape - Coinbase is positioned as a leader in mind share among consumers compared to competitors, especially with the recent Gemini IPO, and holds a significant amount of assets under custody [4][11]. - The competitive landscape is evolving, with new entrants like Gemini offering lower fees, which could pressure Coinbase to adjust its pricing strategy, as trading fees constitute a large portion of its revenue [12]. Market Dynamics - Since late 2022, Coinbase's stock has increased by approximately 1,000%, while Bitcoin has risen by 640%, indicating that Coinbase is currently outperforming Bitcoin, which raises questions about the sustainability of this trend [5][6]. - The long-term growth driver for Coinbase is tied to both consumer and institutional interest in Bitcoin, which remains a critical asset for the company [13].