日化行业聚焦头皮护理新趋势，这家广东企业携手检测机构带来新动态

Group 1 - The core viewpoint of the news is the collaboration between b2v and Laoba Check to launch a co-created deep care shampoo product, responding to the increasing focus on scalp health in the shampoo market [1][3] - Dandruff and scalp care products have become a key focus for daily chemical companies, as consumers seek more specialized and effective products beyond basic cleaning [3][6] - The partnership reflects a growing trend in the industry towards collaboration with authoritative testing agencies to enhance product credibility and consumer trust [3][5] Group 2 - Laoba Check, as a third-party evaluation agency, has been involved in the entire product development process of b2v, from demand research to formula adjustments and efficacy validation [3][6] - b2v has established a presence in 92 offline retail systems and has seen significant growth since entering the Douyin platform in July 2024, indicating the potential for such products in emerging e-commerce platforms [6] - The industry is shifting from a focus on "washing" to "scalp care," with functional, transparent ingredients and scientific validation becoming key competitive factors [6][7] Group 3 - The future of the market is expected to be driven by high-efficiency hair care products supported by technology and guided by consumer needs, as the importance of scalp care continues to rise [7]