BYD steps up its European expansion strategy

Core Insights - BYD Auto is intensifying its expansion in Europe by enhancing its sales network and increasing local production [1] - The company reported a threefold increase in sales in Europe, reaching 84,400 units in the first eight months of 2025 [2] - Despite significant overseas sales growth, BYD faces challenges from rising market protectionism, particularly in North America and Europe [3] Sales and Production Expansion - BYD's overseas sales grew by 128% to 464,266 units in the first half of 2025 [3] - The company plans to double its sales outlets in Europe to 2,000 by 2026, up from a projected 1,000 by the end of 2025 [3] - A new passenger vehicle plant in Szeged, Hungary, is set to be completed in October 2025, with plans for rapid local production scaling [4] Local Manufacturing and Supply Chain - BYD is constructing a new passenger vehicle plant in Turkey, expected to be operational in 2026, to supply the European market [5] - The automaker currently offers 13 passenger vehicle models in Europe, an increase from six models two years ago, with plans to produce all models locally by 2028 [5] - Discussions are ongoing with local component manufacturers to establish a complete supply chain in Europe, aiming to build a local ecosystem for production [6]