Apple's iPhone Air launch hits a snag in China

Core Insights - Apple's new iPhone Air, launched as its thinnest phone at 5.6 millimeters, is facing challenges in China due to its eSIM-only design, which may not be supported by all local carriers [1] - Following the launch, Apple's website removed the initial release date for the iPhone Air in China, indicating potential delays in availability [2] - Apple lists major Chinese carriers, including China Mobile, China Telecom, and China Unicom, as eSIM supporters, but the timing of support is contingent on regulatory approval [3] Market Context - The iPhone Air is priced at 7,999 yuan (approximately $1,123) in China, amidst increasing competition from local brands like Xiaomi and Huawei, which offer more affordable options [7] - Despite competitive pressures, Apple's revenue in China grew by about 4% year over year last quarter, indicating some resilience in the market [7] - Analysts suggest that resolving the eSIM issue could enhance the iPhone Air's market performance in China, which is a critical region for Apple [8]