Lafang(SH:603630) Jin Tou Wang·2025-09-13 00:51Core Insights - LaFang, a leading domestic hair care brand, launched a strategic new product called "Hair Repair Small Milk Bottle," which claims to provide instant repair and long-lasting strength for hair with just one spray [1][4][17] - The product reflects LaFang's commitment to technological innovation and its ambition to elevate domestic hair care from basic cleaning to precise and immediate care [1][15] Market Demand and Trends - The fast-paced lifestyle of urban consumers has led to increased hair issues such as frizz, dryness, and tangling, creating a demand for high-performance hair care products [2][6] - LaFang's previous product, "Small Gold Bar" hair mask, achieved sales of 100,000 units within one hour of launch, indicating a strong market demand for efficient hair care solutions [2][4] Product Features and Innovations - The "Hair Repair Small Milk Bottle" utilizes LaFang's proprietary "Sixth Generation Smart Peptide Hair Core Repair Technology," which includes self-developed ingredients like "Coffee Elastic Protein Peptide" for three-dimensional precision repair [8][10] - The product promises to repair six months of accumulated hair damage in just one minute of use, enhancing the consumer's hair care experience [8][10] Brand Strategy and Positioning - LaFang aims to build a core competitive barrier in the high-end hair care market with this new product, which is expected to become a phenomenon in the industry [6][17] - The launch of "Hair Repair Small Milk Bottle" is part of LaFang's broader strategy to redefine the perception of domestic products, showcasing their capability to deliver world-class quality [15][17] Future Outlook - LaFang plans to continue innovating and providing high-value hair care solutions for consumers in China and globally, with expectations for more noteworthy products in the future [17]