电通退守东京？

Core Insights - Dentsu is evaluating a potential divestiture of its international operations, possibly retaining only its domestic Japanese business [1] - The CEO has stated that no decisions have been made yet, emphasizing the goal of rebuilding international operations [2][3] - The advertising industry is experiencing significant turmoil, with various companies exploring sales or partnerships [4][5][6] Financial Performance - Dentsu's international business has faced declining profits for several years, with Q2 results showing a 0.2% year-over-year decline in overall revenue, while domestic operations grew by 5.3% [7] - The company has adjusted its annual profit forecast from a profit of 66 billion yen to an expected loss of 3.5 billion yen (approximately 24 million USD), primarily due to goodwill impairment and restructuring costs [7] - The profit margin for international operations is significantly lower than domestic, at around 10%, contributing to overall performance pressure [7] - Dentsu announced a global workforce reduction of approximately 3,400 positions, representing about 8% of its international staff [7] Historical Context - Dentsu's international expansion began in the late 20th century, with significant investments and acquisitions aimed at enhancing its global presence [10][11][18] - The acquisition of Aegis in 2012 marked a pivotal moment, allowing Dentsu to establish a more integrated global structure [19][20] - From 2015 to 2019, Dentsu completed over 100 acquisitions, indicating a strategy focused on rapid growth through mergers [23][24] Strategic Challenges - Dentsu has struggled with integrating its international acquisitions, leading to a lack of cohesion and shared objectives among its global operations [38][49] - The company has faced cultural challenges, with a persistent "Japan-centric" approach that has hindered effective global management [45][65] - The departure of global CEO Wendy Clark in 2022 highlighted ongoing leadership challenges and the difficulty in implementing a unified global strategy [54][55] Industry Trends - The advertising industry is witnessing a shift, with companies either seeking to sell or form strategic partnerships to navigate the changing landscape [4][5][6] - Regulatory environments are becoming more lenient, as seen with the FTC and CMA easing antitrust scrutiny, allowing for potential consolidations [6]