聚焦新突破 数据助力茶饮行业转型升级

Core Insights - The tea beverage industry is undergoing significant transformation driven by increased consumer health awareness and diverse taste preferences [1] - Digital technology is facilitating the emergence of new industries, business formats, and models within the tea sector [1] Group 1: Strategic Upgrades - Companies are leveraging data to enhance strategic upgrades, with Nayuki Tea launching the "No Sugar Natural Nutrition+" plan in collaboration with nutritionists, focusing on healthy product formulas [1] - This initiative marks a critical extension of Nayuki's product strategy in the health beverage sector [1] Group 2: Performance Metrics - Nayuki's health product strategy positively impacted operational efficiency, with average daily sales per store increasing by 4.1% year-on-year, and average daily order volume rising from 265.9 to 296.3, a growth of 11.4% [1] - In first-tier cities, the average daily sales per store saw a notable increase of over 9%, indicating strong acceptance of health-oriented products across various market tiers [1] Group 3: Market Expansion - Nayuki is expanding its consumption scenarios through "Nayuki Green" and other light food store formats, covering traditional tea times to breakfast, lunch, and afternoon tea, enhancing user engagement [2] - The competitive landscape in the ready-to-drink tea industry is intensifying, with digitalization and health becoming focal points for leading brands [2] - Nayuki plans to continue utilizing its membership system and consumer data to refine store models, expand consumption scenarios, and focus on health product lines, while developing more precise membership operation strategies to adapt to market changes [2]