Group 1 - The KTV industry has seen a significant decline, with over 80,000 KTV establishments disappearing in the past decade, dropping from over 120,000 in 2015 to approximately 39,400 by May 2025 [1] - The elderly population is emerging as a new consumer group, with individuals aged 60 and above accounting for 35% of KTV consumers, and their average consumption frequency is 1.8 times that of younger consumers [3] - KTV establishments are undergoing transformation to adapt to changing consumer preferences, introducing promotional offers and diversifying services by incorporating dining, billiards, gaming, home theaters, bars, and even AI self-service KTV at prices nearly 1/3 lower than traditional KTV [6] Group 2 - Young consumers are changing their engagement with KTV, with trends like "KTV+" gaining popularity, where KTV venues are used for activities such as study sessions or group fitness classes [7] - The decline in KTV popularity among younger generations raises questions about their engagement with the traditional KTV experience [10]
10年消失超8万家 KTV真的被抛弃了吗？
2 1 Shi Ji Jing Ji Bao Dao·2025-09-13 02:09