10年消失超8万家，KTV真的被抛弃了吗？

Core Insights - The KTV industry has seen a significant decline, with over 80,000 establishments disappearing in the past decade, dropping from over 120,000 in 2015 to approximately 39,400 by May 2025 [1][2] - Interestingly, the elderly population (60 years and above) now constitutes 35% of KTV consumers, with their average consumption frequency being 1.8 times that of younger individuals [2] - KTV establishments are undergoing transformation to adapt to changing consumer preferences, introducing various promotional offers and diversifying their services to include dining, gaming, and even AI self-service KTV options [3] Group 1 - The KTV industry peaked in 2015 with over 120,000 establishments, but has since faced a drastic decline, with only 39,400 remaining by May 2025 [1] - The elderly demographic is emerging as a primary consumer group, accounting for 35% of KTV patrons [2] - KTV venues are innovating by offering discounts and integrating new entertainment formats, such as dining and gaming, to attract customers [3] Group 2 - The shift in consumer behavior has led to the rise of "KTV+" concepts, where traditional KTV spaces are repurposed for activities like studying and fitness [3] - The KTV industry is not disappearing but is instead seeking new positioning through strategic transformations [3]