Core Insights - Bawang Chaji celebrates its two-year anniversary in Beijing with an art exhibition titled "CHA・Color" held in Sanlitun [1] - The brand has been actively expanding in the Beijing market, launching various themed stores, including the first campus store at Tsinghua University and unique concept stores like "Book Fragrance Tea Rhythm" and music-themed stores [1] Group 1 - Bawang Chaji opened its first store in Beijing at Chaoyang He Sheng Hui in August 2023 [1] - The company has introduced different themed stores in Beijing over the past two years, enhancing its market presence [1] - The brand's anniversary event includes collaborations with ceramic artist Ran Xiangfei to launch a co-branded gift box [3] Group 2 - Bawang Chaji is hosting offline activities titled "Seeking Fragrance, Tasting Tea in the East" at various themed stores in Wangfujing Joy, Beiluoguxiang, Sanlitun, Longfu Temple, and Chaoyang He Sheng Hui [3] - The company has set up "CHAGEE Blackboard" displays in 110 stores, allowing consumers to learn about the brand's development, employee stories, and experiences with tea enthusiasts while enjoying their tea [3]
三里屯举办“CHA・色”艺术展 霸王茶姬进入北京两周年
Bei Jing Shang Bao·2025-09-13 02:15